About
Our Philosophy
At Thinking in Colour, we believe growth happens when every part of life is seen in context — personal, relational, and professional — and when change is approached with both curiosity and intention.
Optimise was created to bring this philosophy to life in a premium, intensive format. It’s not about separating therapy, coaching, or performance — but about integrating them into a cohesive process that propels you forward. Each Optimise journey is tailored to your specific needs, combining depth and momentum to deliver outcomes that are meaningful, measurable, and transformative.
Our Approach
Optimise combines the depth of psychology with the momentum of coaching, integrating methods that best fit your goals and your pace of growth.
We draw on:
Integrative psychology & coaching — weaving together the most effective approaches for your individual needs.
Attachment-informed EMDR — applied with precision to help you move beyond historic patterns or relational stuckness, that influence how you feel, think, and relate. EMDR within Optimise is not just about resolving the past — it’s about activating adaptive change in the present.
Positive psychology & performance science — building strength, focus, and fulfilment in a way that promotes sustained improvement rather than short-term gain.
Strategic, practical, tailored — every journey is designed around your unique objectives, translating insight into action.
We focus on what matters most: helping you improve, grow, and move forward with clarity, confidence, and energy.
Our Expertise
Optimise was developed by Dr. Katie Heath-Tilford, a psychologist, innovator, and educator recognised for bridging research, practice, and technology to create meaningful, measurable change.
The Optimise model brings together advanced psychological insight with real-world experience of high-performance, business, and leadership contexts. This allows us to design and deliver programmes that are strategic, effective, and grounded in lived understanding — supporting resilience, adaptability, and sustainable growth.
The approach is informed by doctoral research that redefined trauma as complexity — highlighting how patterns of relating and belief systems shape human experience. This foundation, combined with pioneering work in technology-enhanced psychotherapy, positioned Katie and her collaborators among a new generation of practitioners expanding how psychological care can be delivered.
Today, Optimise represents this evolution: combining evidence-based psychology, technological innovation, and business strategy to offer an experience that is both deeply human and strategically effective.
The Power of Integration
Integration is at the heart of everything we do.
For clients — we see the whole person, weaving together emotional wellbeing, relationships, and performance.
For methods — we integrate the best of science, psychology, and strategy to create traction and momentum.
For outcomes — you leave with clarity, insight, and a tailored plan that fits seamlessly into your life — designed not just to resolve, but to improve, strengthen, and sustain.
Why Optimise
Optimise blends the insight of psychology, the focus of coaching, and the drive of performance science into a single, coherent model of growth.
It’s designed for those who value progress — who want to improve, lead, and make a meaningful impact without compromising depth or integrity. For people who want to:
Understand themselves better
Move through stuck patterns
Strengthen relationships
Build confidence and direction
Unlock more of their potential
The approach is warm, focused, and deeply personalised — offering a level of depth and intensity that creates real change.
This is not about quick fixes; it’s about unlocking potential through a process that is strategic, evidence-informed, and tailored to who you are.
Next Steps
Your journey is unique, but you don’t need to take it alone. Optimise provides the clarity, tools, and support you need to move from complexity to clarity — and from clarity to growth.